Morningside High Student Wins Award in American Advertising Federation Contest

Morningside’s Perla Aguilar, pictured with instructor Laurie Siqueido and Principal Reginald Sirls, was honored recently by the American Advertising Federation.
Morningside’s Perla Aguilar, pictured with instructor Laurie Siqueido and Principal Reginald Sirls, was honored recently by the American Advertising Federation.

A design by Morningside High School senior Perla Aguilar clinched an award earlier this month in a contest sponsored by the American Advertising Federation.

The 18-year-old was the only high school student who entered the American Advertising Awards student competition in Los Angeles, and won her bronze prize in the poster design category.

Perla’s striking piece incorporates the initial “P” in deep purple, set atop an intricate filigree design with gray and black shadows. She completed the assignment as a student in Morningside’s Media Design class, which is part of an arts and media career pathway taught by instructor Laurie Siqueido of the Southern California Regional Occupational Center (SoCalROC) in Torrance.

Siqueido’s students were studying illuminated manuscripts – which incorporate decorative elements within the text – and were tasked with taking a single letter and creating a design around it.

“It was very exciting for me,” Perla said of the award she won on March 6.

As a transfer student this year to Morningside, Perla’s enjoyed tapping into her creative side, using technology and exploring new career possibilities through SoCalROC classes, she said. “I always liked drawing,” she explained, “but it came to a point where it stopped.”

Perla’s winning piece was judged against those from older applicants, as the AAF’s Student American Advertising Awards Competition almost exclusively draws entries from college students, said Mark Landon, the contest chairman in Los Angeles.

Works are submitted in a wide range of categories, including print, radio, television and Internet.

“The weight of the (awards) is a big deal,” said Siqueido, who encouraged Perla to enter.

Morningside High School Principal Reginald Sirls said he hopes the award will be a motivator for his student to continue to achieve.

“I’m very proud of Perla,” Sirls added.

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